Guides for your next color.

Honest, unhurried help for deciding on a new hair color, from the first “what if?” to the chair at your colorist’s. Plus how to get the most from the app.

Deciding on a color

Big change or small tweak, these help you think it through and walk into your appointment with a clear idea.

Shade ideas

Compare families side by side on your own photo before you fall for one.

Using the app

Step-by-step help for photos, video, and getting a cleaner preview.

Privacy and choosing an app

What to check before you hand any app a selfie.

A note on every guide

A preview on your photo is a way to decide what you like. It isn’t a dye prediction. Your real result depends on your starting color, hair history and condition, lighting, products, and technique, so follow the product instructions, do a strand test, and lean on a colorist for big changes.

happy experimenting